Home / NEWS: KIA REVEALS ALL NEW ‘IMAGINE’ ELECTRIC CAR CONCEPT

NEWS: KIA REVEALS ALL NEW ‘IMAGINE’ ELECTRIC CAR CONCEPT

"A visual embodiment of Kia's desire to move forward in the exciting world of electrification" – Kia Motors …

KIA USED THE GENEVA MOTOR SHOW TO UNVEIL ITS NEW ALL-ELECTRIC CONCEPT CAR


‘Imagine’ is the name of the all-electric sedan concept developed by the South Korean car company Kia.

 

Gregory Guillaume, Vice President of Design for Kia Motors Europe said that the auto-design is about capturing the heart, and this shouldn’t change because the car is electric.

 

My Guillaume said, “Our all-electric concept is designed to not only get your pulse racing but to also signpost our holistic and emotional approach to electrification.”

 

“Today’s drivers understandably have many questions about electric cars. They’re concerned about range, the recharging network, and whether electric cars will still be dynamic and engaging to drive. So, when we first started thinking about this concept and imagining what its role would be, we knew that the best way to answer those questions and address those concerns was by approaching electrification purely from an emotional point of view.”

 

This all-new concept is the first four-door electric car to be brought to the Kia showroom. It is identified by the signature LED lighting around its headlights and front fascia, rather than the brand’s famous ‘Tiger Nose’ grille.

 

Yes, the ‘Tiger Nose’ grille is missing from this new design; however, it strategically sets the ‘imagine’ concept car apart from the rest of the company’s vehicle range because it is different.

 

“The inspiration for the ‘tiger mask’ was to create the look and feel of the headlamps being suspended within a transparent block of glass,” explains Guillaume. “This identifiable lighting signature could potentially be deployed as a unifying design element across Kia’s future electric vehicle range.”

 

Kia has also enhanced the concept of smooth lines, by using a clear acrylic glass over the main LED light beam, a single sheet of glass for the windshield and roof, as well as a thin B-pillar creating the feeling of openness.

 

“Kia prides itself on its power to surprise, which is why we wanted to move away from the rational and focus on the emotional and embrace a warmer and more human approach to electrification. After all, electricity is found within every atom, it’s the energy that flows within us and around us on our planet. Harnessing its potential has propelled us forward from one innovation to the next,” says Guillaume.

 

It is uncertain when this model will be brought to Australia, however, continue to follow our news/blog page for all the latest updates on the Kia electric car. If you would like to enquire about any Kia model in our showroom, feel free to contact one of our Tony White Group Specialists at a dealership closest to you.

 


Source:  Kia Global